AlgoMags
Market Sizing
An estimate of the revenue available in a market and the share realistically winnable with current resources.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0102.001 | Total Addressable Market (TAM) |
| MK-T0102.002 | Serviceable Available Market (SAM) |
| MK-T0102.003 | Serviceable Obtainable Market (SOM) |
| MK-T0102.004 | Bottom-Up Sizing |
Sub-technique details
Total Addressable Market (TAM)
Total annual revenue if every possible buyer purchased the offer.
Serviceable Available Market (SAM)
The part of the TAM reachable with the current offer, geography and channels.
Serviceable Obtainable Market (SOM)
The share of the SAM winnable in the planning period given competition and capacity.
Bottom-Up Sizing
Number of reachable accounts multiplied by expected win rate and average contract value; more reliable than top-down estimates.
Other techniques in Market Intelligence
- MK-T0101 Macro Market Analysis
- MK-T0103 Competitive Analysis
- MK-T0104 Industry Structure Analysis
- MK-T0105 Demand Signal Research
- MK-T0106 Trend Monitoring
- MK-T0107 Regulatory and Compliance Scan
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