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AlgoMags/Processes/Market Intelligence/Regulatory and Compliance Scan
MK-T0107

Regulatory and Compliance Scan

A review of the rules that constrain targeting, data collection and claims in each market served.

ID
MK-T0107
Tactic
Market Intelligence
Sub-techniques
4
Type
Reference
Level
Intermediate
Time
2–3 hours

Sub-techniques

Sub-technique details

MK-T0107.001

Privacy Law

Requirements under GDPR, CCPA/CPRA and state privacy laws for consent, data access and deletion.

MK-T0107.002

Email and SMS Consent

Rules under CAN-SPAM, CASL and the TCPA for commercial email and text messaging.

MK-T0107.003

Advertising Claims

Truth-in-advertising standards, including substantiation for performance claims and endorsement disclosures.

MK-T0107.004

Platform Ad Policies

Restricted categories, prohibited content and verification requirements on each ad platform.

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Handled as described in the privacy policy.