Regulatory and Compliance Scan
A review of the rules that constrain targeting, data collection and claims in each market served.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0107.001 | Privacy Law |
| MK-T0107.002 | Email and SMS Consent |
| MK-T0107.003 | Advertising Claims |
| MK-T0107.004 | Platform Ad Policies |
Sub-technique details
Privacy Law
Requirements under GDPR, CCPA/CPRA and state privacy laws for consent, data access and deletion.
Email and SMS Consent
Rules under CAN-SPAM, CASL and the TCPA for commercial email and text messaging.
Advertising Claims
Truth-in-advertising standards, including substantiation for performance claims and endorsement disclosures.
Platform Ad Policies
Restricted categories, prohibited content and verification requirements on each ad platform.
Other techniques in Market Intelligence
- MK-T0101 Macro Market Analysis
- MK-T0102 Market Sizing
- MK-T0103 Competitive Analysis
- MK-T0104 Industry Structure Analysis
- MK-T0105 Demand Signal Research
- MK-T0106 Trend Monitoring
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