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MK-T1007

Referral Programs

Generating leads through customers and partners.

ID
MK-T1007
Tactic
Nurture & Close
Sub-techniques
2
Type
How-to
Level
Beginner
Time
Half day

Sub-techniques

Sub-technique details

MK-T1007.001

Customer Referrals

Asking satisfied customers for introductions, with optional rewards.

MK-T1007.002

Partner Referrals

Agreements with complementary businesses to exchange leads.

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