AlgoMags
Retargeting
Showing ads to people who already engaged with the brand.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0806.001 | Site Visitor Retargeting |
| MK-T0806.002 | Video Viewer Retargeting |
| MK-T0806.003 | Sequential Messaging |
| MK-T0806.004 | Frequency Caps |
Sub-technique details
Site Visitor Retargeting
Ads for recent visitors, segmented by pages viewed.
Video Viewer Retargeting
Ads for people who watched a set share of a video.
Sequential Messaging
A planned order of messages across repeat exposures.
Frequency Caps
Limits on how often one person sees an ad.
Other techniques in Paid Attraction
- MK-T0801 Search Campaign Structure
- MK-T0802 Negative Keyword Management
- MK-T0803 Bid Strategy Selection
- MK-T0804 Paid Social Creative Testing
- MK-T0805 Audience Targeting
- MK-T0807 Automated Campaign Types
- MK-T0808 LinkedIn Ads for B2B
- MK-T0809 Budget Allocation
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