AlgoMags
Martech Stack Design
Selection of the tools that capture, store, analyze and act on lead data.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0502.001 | CRM |
| MK-T0502.002 | Marketing Automation |
| MK-T0502.003 | Analytics Platform |
| MK-T0502.004 | Tag Management |
| MK-T0502.005 | Data Warehouse |
Sub-technique details
CRM
The system of record for contacts, companies and deals.
Marketing Automation
Email, forms, workflows and lead scoring.
Analytics Platform
Website and campaign measurement, such as GA4.
Tag Management
Central control of tracking tags, such as Google Tag Manager.
Data Warehouse
Combined storage of marketing, sales and revenue data for analysis.
Other techniques in Systems Architecture
- MK-T0501 Marketing System Audit
- MK-T0503 Data Flow Mapping
- MK-T0504 CRM Pipeline Design
- MK-T0505 Integration and Automation
- MK-T0506 Consent and Privacy Architecture
- MK-T0507 Lead Routing Logic
- MK-T0508 Documentation and SOPs
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