AlgoMags
Competitive Analysis
A structured comparison of three to five competitors across offer, message, channels and proof, used to find positioning gaps and channel opportunities.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0103.001 | Offer and Pricing Teardown |
| MK-T0103.002 | Ad Library Review |
| MK-T0103.003 | Search Share of Voice |
| MK-T0103.004 | Review and Reputation Audit |
Procedure
- Pick three to five competitors that buyers actually compare against.
- Record per competitor: headline promise, offers and pricing signals, proof, and primary call to action.
- Check channel presence: search ads, social ads, organic rankings, review volume and rating.
- Summarize where every competitor sounds the same, which marks a gap to own, and where one is clearly strongest.
Common mistakes
| Mistake | Mitigation |
|---|---|
| Copying the leader | Differentiate on an unclaimed gap |
| One-time exercise | Refresh twice a year |
Sub-technique details
Offer and Pricing Teardown
Side-by-side record of each competitor’s packages, price signals, guarantees and primary call to action.
Ad Library Review
Active ads from the Google Ads Transparency Center and Meta Ad Library, logged by angle, format and run length.
Search Share of Voice
Share of rankings and paid impressions each competitor holds across the category’s priority keywords.
Review and Reputation Audit
Review volume, average rating and recurring complaints on Google, G2, Clutch or industry directories.
Other techniques in Market Intelligence
- MK-T0101 Macro Market Analysis
- MK-T0102 Market Sizing
- MK-T0104 Industry Structure Analysis
- MK-T0105 Demand Signal Research
- MK-T0106 Trend Monitoring
- MK-T0107 Regulatory and Compliance Scan
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