Capture & Conversion
Turn visitors into leads.
Techniques
| ID | Name | Sub-techniques | Description |
|---|---|---|---|
| MK-T0901 | Landing Page Audit | 3 | A seven-check audit that finds the largest conversion leaks before time or money goes into testing. |
| MK-T0902 | A/B Testing Method | 3 | A disciplined way to learn what improves conversion: one hypothesis, one primary metric, a sample size set in advance and a decision rule written before launch. |
| MK-T0903 | Form Optimization | 4 | Designing forms that capture the needed information with the least friction. |
| MK-T0904 | Conversion Research | 4 | Finding why visitors do not convert before deciding what to change. |
| MK-T0905 | Booking and Scheduling Flows | 3 | Letting qualified leads book a meeting immediately. |
| MK-T0906 | Conversational Capture | 3 | Capturing and qualifying leads through chat. |
| MK-T0907 | Trust Signals | 3 | Elements that reduce perceived risk at the moment of decision. |
| MK-T0908 | Page Speed for Conversion | 3 | Improving load time on the pages that capture leads. |
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