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AlgoMags/Processes/Capture & Conversion
MK-TA09

Capture & Conversion

Turn visitors into leads.

Techniques

IDNameSub-techniquesDescription
MK-T0901Landing Page Audit3A seven-check audit that finds the largest conversion leaks before time or money goes into testing.
MK-T0902A/B Testing Method3A disciplined way to learn what improves conversion: one hypothesis, one primary metric, a sample size set in advance and a decision rule written before launch.
MK-T0903Form Optimization4Designing forms that capture the needed information with the least friction.
MK-T0904Conversion Research4Finding why visitors do not convert before deciding what to change.
MK-T0905Booking and Scheduling Flows3Letting qualified leads book a meeting immediately.
MK-T0906Conversational Capture3Capturing and qualifying leads through chat.
MK-T0907Trust Signals3Elements that reduce perceived risk at the moment of decision.
MK-T0908Page Speed for Conversion3Improving load time on the pages that capture leads.

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