Iteration
Turn results into the next round of improvements.
Techniques
| ID | Name | Sub-techniques | Description |
|---|---|---|---|
| MK-T1201 | Experiment Backlog | 3 | A ranked list of ideas waiting to be tested. |
| MK-T1202 | Test Cadence | 3 | A fixed rhythm for running, reviewing and starting tests. |
| MK-T1203 | Post-Test Analysis | 3 | Turning a finished test into a reliable conclusion. |
| MK-T1204 | Retrospectives | 3 | Structured reviews of how work went, not only what the numbers did. |
| MK-T1205 | Scaling Winners | 3 | Expanding what works without breaking it. |
| MK-T1206 | Sunsetting Programs | 2 | Stopping what no longer works. |
| MK-T1207 | Continuous Improvement Loop | 4 | The plan-do-check-act cycle applied to the whole lead generation system. |
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