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MK-TA12

Iteration

Turn results into the next round of improvements.

Techniques

IDNameSub-techniquesDescription
MK-T1201Experiment Backlog3A ranked list of ideas waiting to be tested.
MK-T1202Test Cadence3A fixed rhythm for running, reviewing and starting tests.
MK-T1203Post-Test Analysis3Turning a finished test into a reliable conclusion.
MK-T1204Retrospectives3Structured reviews of how work went, not only what the numbers did.
MK-T1205Scaling Winners3Expanding what works without breaking it.
MK-T1206Sunsetting Programs2Stopping what no longer works.
MK-T1207Continuous Improvement Loop4The plan-do-check-act cycle applied to the whole lead generation system.

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