AlgoMags
Differentiation Strategy
The deliberate choice of how a brand will be different, and therefore what it will not do.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0305.001 | Specialization |
| MK-T0305.002 | Service Differentiation |
| MK-T0305.003 | Speed Differentiation |
| MK-T0305.004 | Cost Leadership |
Sub-technique details
Specialization
Focusing on one industry, service or buyer type to become the obvious expert.
Service Differentiation
Competing on the experience, responsiveness and transparency of delivery.
Speed Differentiation
Competing on turnaround time and time to first result.
Cost Leadership
Competing on price through efficiency, only when the cost structure supports it.
Other techniques in Positioning Fundamentals
- MK-T0301 Positioning Statement
- MK-T0302 Messaging Matrix
- MK-T0303 Value Proposition Design
- MK-T0304 Category Design
- MK-T0306 Brand Architecture
- MK-T0307 Competitive Battlecards
- MK-T0308 Pricing and Packaging
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