AlgoMags
Proof and Social Evidence
Assets that make claims believable.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0405.001 | Case Studies |
| MK-T0405.002 | Testimonials |
| MK-T0405.003 | Third-Party Ratings |
| MK-T0405.004 | Data Points |
Sub-technique details
Case Studies
Short narratives with the starting point, the work and measured results.
Testimonials
Named, specific quotes from real customers, used with permission.
Third-Party Ratings
Reviews and ratings on independent platforms.
Data Points
Specific, verifiable numbers that support a claim.
Other techniques in Offer & Messaging
- MK-T0401 Lead Magnet Design
- MK-T0402 Offer Construction
- MK-T0403 Intent-Based Content Briefs
- MK-T0404 Copywriting Frameworks
- MK-T0406 Headline Testing
- MK-T0407 Objection-Handling Content
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