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MK-T0609

Lead Quality Scoring

A points system that ranks leads by fit and engagement.

ID
MK-T0609
Tactic
Measurement & KPIs
Sub-techniques
3
Type
How-to
Level
Intermediate
Time
Half day

Sub-techniques

Sub-technique details

MK-T0609.001

Fit Scoring

Points for matching ICP traits such as industry, size and role.

MK-T0609.002

Engagement Scoring

Points for actions such as pricing page visits or replies.

MK-T0609.003

Score Decay

Reducing points over time when engagement stops.

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