AlgoMags
Bid Strategy Selection
Choosing a bid strategy by how much reliable conversion data a campaign has and whether the goal is volume, cost or value.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0803.001 | Manual CPC |
| MK-T0803.002 | Maximize Conversions |
| MK-T0803.003 | Target CPA |
| MK-T0803.004 | Target ROAS |
Common mistakes
| Mistake | Mitigation |
|---|---|
| Changing strategy or targets too often | Allow a full learning period between changes |
| Smart bidding on bad conversion data | Fix key event tracking first |
Sub-technique details
Manual CPC
Full control while data accumulates on a new campaign.
Maximize Conversions
Lets the system learn what converts once conversions are tracked.
Target CPA
Controls cost per lead once conversion volume is steady.
Target ROAS
Optimizes for revenue once conversion values are tracked.
Other techniques in Paid Attraction
- MK-T0801 Search Campaign Structure
- MK-T0802 Negative Keyword Management
- MK-T0804 Paid Social Creative Testing
- MK-T0805 Audience Targeting
- MK-T0806 Retargeting
- MK-T0807 Automated Campaign Types
- MK-T0808 LinkedIn Ads for B2B
- MK-T0809 Budget Allocation
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