AlgoMags
Positioning Fundamentals
Define the space a brand owns relative to the alternatives.
Techniques
| ID | Name | Sub-techniques | Description |
|---|---|---|---|
| MK-T0301 | Positioning Statement | 5 | A one-sentence definition of the space a brand owns in the buyer’s mind relative to alternatives. |
| MK-T0302 | Messaging Matrix | 4 | A grid that turns positioning into reusable copy for each audience segment and funnel stage. |
| MK-T0303 | Value Proposition Design | 3 | Matching what an offer delivers to the jobs, pains and gains of a specific segment. |
| MK-T0304 | Category Design | 3 | Creating or reframing a market category so the brand defines the criteria buyers use. |
| MK-T0305 | Differentiation Strategy | 4 | The deliberate choice of how a brand will be different, and therefore what it will not do. |
| MK-T0306 | Brand Architecture | 3 | How a company organizes its brands, sub-brands and offers. |
| MK-T0307 | Competitive Battlecards | 3 | One-page sales references that summarize how to win against each named competitor. |
| MK-T0308 | Pricing and Packaging | 4 | Structuring prices and packages so buyers can choose quickly and value is clear. |
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