Intent-Based Content Briefs

A brief that defines search intent, audience, outline and success metric before writing begins.

Sub-techniques

Field	What to write
Primary query and intent	Informational, commercial, transactional or navigational
Reader	ICP segment and stage
What currently ranks	Format and angle of the top results
Angle	What the piece adds: data, experience, a template
Outline	H2 and H3 headings, plus questions answered in AEO format
Internal links and CTA	Where the reader goes next
Success metric	Rankings, clicks, assisted leads

Mistake	Mitigation
Format mismatch, such as an article where results are tools or lists	Match the dominant format
No call to action	Every brief names the next step

MK-T0403.001

Labeling each query as informational, commercial, transactional or navigational.

MK-T0403.002

Recording the format and angle of the current top results.

MK-T0403.003

Choosing the next step a reader should take from each piece.

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