Systems Architecture
Design the stack and data flow that run lead generation.
Techniques
| ID | Name | Sub-techniques | Description |
|---|---|---|---|
| MK-T0501 | Marketing System Audit | 5 | A scored review of the five parts of a marketing system: positioning, attention, capture, nurture and measurement. The weakest part is fixed first instead of adding spend to a leaking system. |
| MK-T0502 | Martech Stack Design | 5 | Selection of the tools that capture, store, analyze and act on lead data. |
| MK-T0503 | Data Flow Mapping | 3 | A diagram of how lead data moves from first touch to closed revenue. |
| MK-T0504 | CRM Pipeline Design | 4 | Structuring lifecycle stages, deal stages and required fields so the pipeline reflects reality. |
| MK-T0505 | Integration and Automation | 4 | Connecting tools so data and actions flow without manual work. |
| MK-T0506 | Consent and Privacy Architecture | 4 | Technical setup that respects user consent while preserving measurement. |
| MK-T0507 | Lead Routing Logic | 3 | Rules that assign each new lead to the right owner instantly. |
| MK-T0508 | Documentation and SOPs | 3 | Written procedures that let the system run consistently and be handed over. |
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