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AlgoMags/Processes/Systems Architecture
MK-TA05

Systems Architecture

Design the stack and data flow that run lead generation.

Techniques

IDNameSub-techniquesDescription
MK-T0501Marketing System Audit5A scored review of the five parts of a marketing system: positioning, attention, capture, nurture and measurement. The weakest part is fixed first instead of adding spend to a leaking system.
MK-T0502Martech Stack Design5Selection of the tools that capture, store, analyze and act on lead data.
MK-T0503Data Flow Mapping3A diagram of how lead data moves from first touch to closed revenue.
MK-T0504CRM Pipeline Design4Structuring lifecycle stages, deal stages and required fields so the pipeline reflects reality.
MK-T0505Integration and Automation4Connecting tools so data and actions flow without manual work.
MK-T0506Consent and Privacy Architecture4Technical setup that respects user consent while preserving measurement.
MK-T0507Lead Routing Logic3Rules that assign each new lead to the right owner instantly.
MK-T0508Documentation and SOPs3Written procedures that let the system run consistently and be handed over.

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