AlgoMags
Market Intelligence
Read the market before choosing where to compete.
Techniques
| ID | Name | Sub-techniques | Description |
|---|---|---|---|
| MK-T0101 | Macro Market Analysis | 5 | An assessment of the large-scale forces that shape demand in a category: economy, regulation, technology and culture. It sets the ceiling and direction for every plan built on top of it. |
| MK-T0102 | Market Sizing | 4 | An estimate of the revenue available in a market and the share realistically winnable with current resources. |
| MK-T0103 | Competitive Analysis | 4 | A structured comparison of three to five competitors across offer, message, channels and proof, used to find positioning gaps and channel opportunities. |
| MK-T0104 | Industry Structure Analysis | 5 | An application of Porter’s Five Forces to judge how attractive and defensible a market is. |
| MK-T0105 | Demand Signal Research | 4 | Measurement of existing demand before spending to create new demand. |
| MK-T0106 | Trend Monitoring | 3 | A standing process for tracking shifts in platforms, buyer behavior and technology that change how leads are won. |
| MK-T0107 | Regulatory and Compliance Scan | 4 | A review of the rules that constrain targeting, data collection and claims in each market served. |
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