Organic Attraction
Earn attention through search, answers, content and community.
Techniques
| ID | Name | Sub-techniques | Description |
|---|---|---|---|
| MK-T0701 | Technical SEO Baseline | 4 | A baseline that lets search engines crawl, render and index the pages that matter, quickly and on mobile. |
| MK-T0702 | Answer Engine Optimization (AEO) | 4 | Structuring content so AI assistants and AI search features can extract, trust and cite it. The target is being the source of an answer, not only a ranked link. |
| MK-T0703 | Local SEO and Business Profile | 4 | Optimization of the Google Business Profile and local signals, often the first impression for local buyers. |
| MK-T0704 | Keyword Research | 4 | Finding the searches buyers make at each stage and choosing which to target. |
| MK-T0705 | Topic Clusters | 3 | Organizing content into pillar pages and supporting articles linked together. |
| MK-T0706 | Link Earning | 4 | Gaining links from relevant, reputable sites. |
| MK-T0707 | Organic Social | 3 | Building audience and trust on social platforms without paid reach. |
| MK-T0708 | Video and YouTube | 3 | Using video to reach buyers in search and on social platforms. |
| MK-T0709 | Newsletter Growth | 3 | Building an owned audience that can be reached without platform fees. |
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