AlgoMags
Voice-of-Customer Research
Direct collection of customer language, used to write copy that sounds like the buyer.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0206.001 | Customer Interviews |
| MK-T0206.002 | Review Mining |
| MK-T0206.003 | Sales Call Analysis |
| MK-T0206.004 | Surveys |
Sub-technique details
Customer Interviews
Thirty-minute recorded conversations focused on the moment of purchase and the alternatives considered.
Review Mining
Extracting recurring phrases from reviews of the brand and competitors.
Sales Call Analysis
Tagging objections, questions and outcomes from recorded sales calls.
Surveys
Short post-purchase and lost-deal surveys with one open-ended question.
Other techniques in Audience & Psychographics
- MK-T0201 Ideal Customer Profile (ICP)
- MK-T0202 Buyer Personas
- MK-T0203 Psychographic Profiling
- MK-T0204 Jobs-to-be-Done
- MK-T0205 Pain and Motivation Mapping
- MK-T0207 Behavioral Segmentation
- MK-T0208 Buying Committee Mapping
- MK-T0209 Customer Journey Mapping
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