Demand Signal Research
Measurement of existing demand before spending to create new demand.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0105.001 | Search Volume Analysis |
| MK-T0105.002 | Community and Forum Mining |
| MK-T0105.003 | Hiring Signals |
| MK-T0105.004 | Funding and Expansion Signals |
Sub-technique details
Search Volume Analysis
Monthly searches and trend direction for problem, solution and brand terms.
Community and Forum Mining
Questions and complaints in Reddit, niche forums, Slack groups and Q&A sites that reveal unmet needs.
Hiring Signals
Job postings that indicate a company is investing in a function and may need outside help.
Funding and Expansion Signals
New funding rounds, office openings and product launches that create buying windows.
Other techniques in Market Intelligence
- MK-T0101 Macro Market Analysis
- MK-T0102 Market Sizing
- MK-T0103 Competitive Analysis
- MK-T0104 Industry Structure Analysis
- MK-T0106 Trend Monitoring
- MK-T0107 Regulatory and Compliance Scan
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