AlgoMags
Funnel Metrics
Conversion rates and velocity at each stage of the lead funnel.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0602.001 | Visitor-to-Lead Rate |
| MK-T0602.002 | Lead-to-MQL Rate |
| MK-T0602.003 | MQL-to-SQL Rate |
| MK-T0602.004 | SQL-to-Close Rate |
| MK-T0602.005 | Sales Cycle Length |
Sub-technique details
Visitor-to-Lead Rate
Share of site visitors who become leads.
Lead-to-MQL Rate
Share of leads that meet marketing qualification criteria.
MQL-to-SQL Rate
Share of marketing-qualified leads accepted by sales.
SQL-to-Close Rate
Share of sales-qualified leads that become customers.
Sales Cycle Length
Average days from first touch to signed deal.
Other techniques in Measurement & KPIs
- MK-T0601 KPI Framework
- MK-T0603 Unit Economics
- MK-T0604 Channel Metrics
- MK-T0605 Key Event Tracking (GA4)
- MK-T0606 UTM Taxonomy
- MK-T0607 Attribution Fundamentals
- MK-T0608 One-Page Reporting
- MK-T0609 Lead Quality Scoring
Was this page helpful?