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MK-T1104

Data Hygiene

Keeping CRM and list data accurate and usable.

ID
MK-T1104
Tactic
Monitoring
Sub-techniques
3
Type
How-to
Level
Beginner
Time
1–2 hours monthly

Sub-techniques

Sub-technique details

MK-T1104.001

Deduplication

Merging duplicate contacts and companies.

MK-T1104.002

Field Standardization

Consistent formats for names, titles, phone numbers and states.

MK-T1104.003

Invalid Lead Cleanup

Removing spam, bounced and fake submissions.

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