AlgoMags
Trend Monitoring
A standing process for tracking shifts in platforms, buyer behavior and technology that change how leads are won.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0106.001 | Platform Policy Changes |
| MK-T0106.002 | AI Search Adoption |
| MK-T0106.003 | Channel Cost Trends |
Sub-technique details
Platform Policy Changes
Updates to ad platform rules, algorithm changes and new campaign types.
AI Search Adoption
How often buyers use AI assistants and AI search features to research purchases in the category.
Channel Cost Trends
Movement in average cost per click, cost per thousand impressions and cost per lead by channel.
Other techniques in Market Intelligence
- MK-T0101 Macro Market Analysis
- MK-T0102 Market Sizing
- MK-T0103 Competitive Analysis
- MK-T0104 Industry Structure Analysis
- MK-T0105 Demand Signal Research
- MK-T0107 Regulatory and Compliance Scan
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