AlgoMags
Jobs-to-be-Done
A framework that defines the progress a buyer is trying to make, rather than the product being bought.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0204.001 | Functional Jobs |
| MK-T0204.002 | Emotional Jobs |
| MK-T0204.003 | Social Jobs |
| MK-T0204.004 | Forces of Progress |
Sub-technique details
Functional Jobs
The practical task to accomplish, such as generating qualified leads every month.
Emotional Jobs
How the buyer wants to feel, such as in control or free of worry.
Social Jobs
How the buyer wants to be perceived by a boss, team or peers.
Forces of Progress
Push of the current situation, pull of the new solution, anxiety about change and habit of the present.
Other techniques in Audience & Psychographics
- MK-T0201 Ideal Customer Profile (ICP)
- MK-T0202 Buyer Personas
- MK-T0203 Psychographic Profiling
- MK-T0205 Pain and Motivation Mapping
- MK-T0206 Voice-of-Customer Research
- MK-T0207 Behavioral Segmentation
- MK-T0208 Buying Committee Mapping
- MK-T0209 Customer Journey Mapping
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