Conversion Research
Finding why visitors do not convert before deciding what to change.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0904.001 | Heatmaps |
| MK-T0904.002 | Session Recordings |
| MK-T0904.003 | On-Site Surveys |
| MK-T0904.004 | Funnel Drop-Off Analysis |
Sub-technique details
Heatmaps
Click and scroll maps that show where attention goes.
Session Recordings
Replays of real visits that reveal confusion and errors.
On-Site Surveys
One-question polls asking what stops visitors from acting.
Funnel Drop-Off Analysis
Locating the step where most visitors leave.
Other techniques in Capture & Conversion
- MK-T0901 Landing Page Audit
- MK-T0902 A/B Testing Method
- MK-T0903 Form Optimization
- MK-T0905 Booking and Scheduling Flows
- MK-T0906 Conversational Capture
- MK-T0907 Trust Signals
- MK-T0908 Page Speed for Conversion
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