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MK-T0904

Conversion Research

Finding why visitors do not convert before deciding what to change.

ID
MK-T0904
Tactic
Capture & Conversion
Sub-techniques
4
Type
How-to
Level
Intermediate
Time
1 week

Sub-techniques

Sub-technique details

MK-T0904.001

Heatmaps

Click and scroll maps that show where attention goes.

MK-T0904.002

Session Recordings

Replays of real visits that reveal confusion and errors.

MK-T0904.003

On-Site Surveys

One-question polls asking what stops visitors from acting.

MK-T0904.004

Funnel Drop-Off Analysis

Locating the step where most visitors leave.

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