Negative Keyword Management

Blocking irrelevant searches with a shared list and a weekly search terms review.

ID

MK-T0802

Tactic

Paid Attraction

Sub-techniques

2

Type

How-to

Level

Beginner

Time

1 hour, then 10 min weekly

Sub-techniques

Procedure

1. Create a shared negative keyword list.
2. Seed it with irrelevant terms such as jobs, careers, salary, free, DIY and template, where they do not fit the offer.
3. Apply the list to all relevant campaigns.
4. Each week, sort the search terms report by cost and act on the top terms.
5. Use phrase or exact negatives to avoid blocking good traffic.

Common mistakes

Sub-technique details

Other techniques in Paid Attraction

• MK-T0801 Search Campaign Structure
• MK-T0803 Bid Strategy Selection
• MK-T0804 Paid Social Creative Testing
• MK-T0805 Audience Targeting
• MK-T0806 Retargeting
• MK-T0807 Automated Campaign Types
• MK-T0808 LinkedIn Ads for B2B
• MK-T0809 Budget Allocation