AlgoMags
Landing Page Audit
A seven-check audit that finds the largest conversion leaks before time or money goes into testing.
Sub-techniques
Checklist
| Check | Pass condition |
|---|---|
| Message match | Headline echoes the ad or query that sent the visitor |
| One clear CTA | Single primary action, visible without scrolling on mobile |
| Five-second clarity | Testers can state offer, audience and benefit |
| Proof | Reviews, logos, results or guarantees near the CTA |
| Friction | Form asks only what the next step needs |
| Speed and mobile | Core Web Vitals reviewed; usable on a phone |
| Tracking | A test submission fires the key event exactly once |
Common mistakes
| Mistake | Mitigation |
|---|---|
| Redesigning everything | Fix the failed checks in order |
| Judging on desktop | Audit on mobile first |
Sub-technique details
Message Match
The headline echoes the ad or query that sent the visitor.
Single Call to Action
One primary action, visible without scrolling on mobile.
Friction Review
The form asks only what the next step needs.
Other techniques in Capture & Conversion
- MK-T0902 A/B Testing Method
- MK-T0903 Form Optimization
- MK-T0904 Conversion Research
- MK-T0905 Booking and Scheduling Flows
- MK-T0906 Conversational Capture
- MK-T0907 Trust Signals
- MK-T0908 Page Speed for Conversion
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