AlgoMags
One-Page Reporting
A monthly report that fits on one page: a headline, a scorecard of five numbers or fewer against target, work done, learnings and next steps.
Sub-techniques
Common mistakes
| Mistake | Mitigation |
|---|---|
| Vanity metrics first | Outcomes first |
| Numbers without targets | Show every number against a target |
Sub-technique details
Scorecard
Business outcomes first, then one or two leading indicators, each against target.
Learnings Log
Test results, each with a takeaway.
Next-Period Priorities
The plan for the coming month and decisions needed from the reader.
Other techniques in Measurement & KPIs
- MK-T0601 KPI Framework
- MK-T0602 Funnel Metrics
- MK-T0603 Unit Economics
- MK-T0604 Channel Metrics
- MK-T0605 Key Event Tracking (GA4)
- MK-T0606 UTM Taxonomy
- MK-T0607 Attribution Fundamentals
- MK-T0609 Lead Quality Scoring
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