AlgoMags
Customer Journey Mapping
A stage-by-stage view of how buyers move from first awareness to purchase and beyond.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0209.001 | Awareness Stage |
| MK-T0209.002 | Consideration Stage |
| MK-T0209.003 | Decision Stage |
| MK-T0209.004 | Post-Purchase Stage |
Sub-technique details
Awareness Stage
How buyers first notice the problem and the brand.
Consideration Stage
How buyers compare options and what information they seek.
Decision Stage
What buyers need to commit: proof, pricing clarity and low risk.
Post-Purchase Stage
Onboarding, results and the moments that create referrals or churn.
Other techniques in Audience & Psychographics
- MK-T0201 Ideal Customer Profile (ICP)
- MK-T0202 Buyer Personas
- MK-T0203 Psychographic Profiling
- MK-T0204 Jobs-to-be-Done
- MK-T0205 Pain and Motivation Mapping
- MK-T0206 Voice-of-Customer Research
- MK-T0207 Behavioral Segmentation
- MK-T0208 Buying Committee Mapping
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