Consent and Privacy Architecture
Technical setup that respects user consent while preserving measurement.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0506.001 | Consent Mode |
| MK-T0506.002 | Consent Banner Configuration |
| MK-T0506.003 | Data Retention Policy |
| MK-T0506.004 | Server-Side Tagging |
Sub-technique details
Consent Mode
Google Consent Mode configuration so tags adjust to user choices.
Consent Banner Configuration
A banner that records and honors user preferences by region.
Data Retention Policy
Defined periods for keeping and deleting personal data.
Server-Side Tagging
Routing tracking through a controlled server for accuracy and control.
Other techniques in Systems Architecture
- MK-T0501 Marketing System Audit
- MK-T0502 Martech Stack Design
- MK-T0503 Data Flow Mapping
- MK-T0504 CRM Pipeline Design
- MK-T0505 Integration and Automation
- MK-T0507 Lead Routing Logic
- MK-T0508 Documentation and SOPs
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