AlgoMags
Audience Targeting
Defining who sees paid ads on each platform.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0805.001 | Customer Match Lists |
| MK-T0805.002 | Lookalike Audiences |
| MK-T0805.003 | Interest and In-Market Audiences |
| MK-T0805.004 | Exclusions |
Sub-technique details
Customer Match Lists
Uploaded customer and lead lists used for targeting or exclusion.
Lookalike Audiences
Audiences modeled on the best existing customers.
Interest and In-Market Audiences
Platform-defined groups showing relevant interests or purchase intent.
Exclusions
Removing current customers, employees and poor-fit segments.
Other techniques in Paid Attraction
- MK-T0801 Search Campaign Structure
- MK-T0802 Negative Keyword Management
- MK-T0803 Bid Strategy Selection
- MK-T0804 Paid Social Creative Testing
- MK-T0806 Retargeting
- MK-T0807 Automated Campaign Types
- MK-T0808 LinkedIn Ads for B2B
- MK-T0809 Budget Allocation
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