Data Flow Mapping
A diagram of how lead data moves from first touch to closed revenue.
Sub-techniques
Sub-technique details
Source-to-CRM Mapping
Which form, ad platform or integration creates each record.
Field Dictionary
Definitions, formats and owners for every shared field.
Identity Resolution
Rules for matching the same person across devices and systems.
Other techniques in Systems Architecture
- MK-T0501 Marketing System Audit
- MK-T0502 Martech Stack Design
- MK-T0504 CRM Pipeline Design
- MK-T0505 Integration and Automation
- MK-T0506 Consent and Privacy Architecture
- MK-T0507 Lead Routing Logic
- MK-T0508 Documentation and SOPs
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