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MK-T0503

Data Flow Mapping

A diagram of how lead data moves from first touch to closed revenue.

ID
MK-T0503
Tactic
Systems Architecture
Sub-techniques
3
Type
How-to
Level
Intermediate
Time
Half day

Sub-techniques

Sub-technique details

MK-T0503.001

Source-to-CRM Mapping

Which form, ad platform or integration creates each record.

MK-T0503.002

Field Dictionary

Definitions, formats and owners for every shared field.

MK-T0503.003

Identity Resolution

Rules for matching the same person across devices and systems.

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