AlgoMags
UTM Taxonomy
A fixed naming convention for campaign URL parameters, so traffic sources group cleanly in analytics.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0606.001 | Source Naming |
| MK-T0606.002 | Medium Naming |
| MK-T0606.003 | Campaign Naming |
| MK-T0606.004 | UTM Builder Sheet |
Standard
| Parameter | Rule | Examples |
|---|---|---|
| utm_source | Platform, lowercase | google, facebook, linkedin, newsletter, youtube |
| utm_medium | Channel type that GA4’s default channel grouping recognizes | cpc, paid_social, email, organic_social, referral |
| utm_campaign | yyyy-mm_objective_name | 2026-11_leadgen_audit-offer |
| utm_content | Creative or variant | video-a, carousel-b |
| utm_term | Keyword or audience (optional) | marketing-audit |
Common mistakes
| Mistake | Mitigation |
|---|---|
| Mixed case, such as Facebook and facebook | Lowercase only |
| UTMs on internal links | Never tag links within the same site |
| Ad-hoc names | Build every link from the shared builder sheet |
Sub-technique details
Source Naming
Platform names in lowercase, such as google, facebook or linkedin.
Medium Naming
Channel types GA4 recognizes, such as cpc, paid_social or email.
Campaign Naming
A dated objective format, such as 2026-11_leadgen_audit-offer.
UTM Builder Sheet
A shared sheet that builds every tagged link from approved values.
Other techniques in Measurement & KPIs
- MK-T0601 KPI Framework
- MK-T0602 Funnel Metrics
- MK-T0603 Unit Economics
- MK-T0604 Channel Metrics
- MK-T0605 Key Event Tracking (GA4)
- MK-T0607 Attribution Fundamentals
- MK-T0608 One-Page Reporting
- MK-T0609 Lead Quality Scoring
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