AlgoMags
Paid Social Creative Testing
A testing method for social ads, where creative is the main targeting lever: concepts first, then formats, then iterations.
Sub-techniques
Procedure
- Pull three to five angles from the messaging matrix: pain, outcome, proof, objection and story.
- Produce one asset per angle in the same format, so the angle is the only variable.
- Run with equal budget for a fixed window, judged on cost per qualified lead.
- Scale the winner, then produce new formats of the winning angle.
Common mistakes
| Mistake | Mitigation |
|---|---|
| Testing many variables at once | Isolate one variable per round |
| Calling winners too early | Set a minimum spend or result threshold in advance |
Sub-technique details
Angle Testing
Three to five angles from the messaging matrix tested with equal budget.
Format Testing
Video, carousel and static versions of the winning angle.
Creative Fatigue Management
Retiring assets when frequency rises and results decline.
Other techniques in Paid Attraction
- MK-T0801 Search Campaign Structure
- MK-T0802 Negative Keyword Management
- MK-T0803 Bid Strategy Selection
- MK-T0805 Audience Targeting
- MK-T0806 Retargeting
- MK-T0807 Automated Campaign Types
- MK-T0808 LinkedIn Ads for B2B
- MK-T0809 Budget Allocation
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