AlgoMags/Processes/Iteration/Scaling Winners

MK-T1205

Scaling Winners

Expanding what works without breaking it.

ID: MK-T1205
Tactic: Iteration
Sub-techniques: 3
Type: How-to
Level: Intermediate
Time: Ongoing

Sub-techniques

ID	Name
MK-T1205.001	Budget Scaling Rules
MK-T1205.002	Channel Expansion
MK-T1205.003	Creative Variants

Sub-technique details

MK-T1205.001

Budget Scaling Rules

Raising budgets in steps of about 20% to protect performance.

MK-T1205.002

Channel Expansion

Taking a proven message to a new channel.

MK-T1205.003

Creative Variants

New versions of winning creative to delay fatigue.

Was this page helpful?