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MK-T0306

Brand Architecture

How a company organizes its brands, sub-brands and offers.

ID
MK-T0306
Tactic
Positioning Fundamentals
Sub-techniques
3
Type
Reference
Level
Intermediate
Time
2–4 hours

Sub-techniques

Sub-technique details

MK-T0306.001

Branded House

One master brand across all offers.

MK-T0306.002

House of Brands

Independent brands for each offer or audience.

MK-T0306.003

Endorsed Brands

Separate brands backed by the parent name.

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