Local SEO and Business Profile
Optimization of the Google Business Profile and local signals, often the first impression for local buyers.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0703.001 | Profile Optimization |
| MK-T0703.002 | Review Generation |
| MK-T0703.003 | NAP Citations |
| MK-T0703.004 | Location Pages |
Common mistakes
| Mistake | Mitigation |
|---|---|
| Keyword-stuffing the business name | Use the real business name |
| Incentivized reviews | Ask without paying, and follow platform policies |
Sub-technique details
Profile Optimization
Accurate category, hours, services, service area, description and photos.
Review Generation
Asking every satisfied customer for a review and replying to all reviews.
NAP Citations
Consistent name, address and phone across major directories.
Location Pages
Unique pages for each location or service area.
Other techniques in Organic Attraction
- MK-T0701 Technical SEO Baseline
- MK-T0702 Answer Engine Optimization (AEO)
- MK-T0704 Keyword Research
- MK-T0705 Topic Clusters
- MK-T0706 Link Earning
- MK-T0707 Organic Social
- MK-T0708 Video and YouTube
- MK-T0709 Newsletter Growth
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