AlgoMags
Buyer Personas
Role-based profiles of the individual people involved in a purchase, covering goals, pressures and decision criteria.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0202.001 | Economic Buyer |
| MK-T0202.002 | Technical Evaluator |
| MK-T0202.003 | Champion |
| MK-T0202.004 | Blocker |
Sub-technique details
Economic Buyer
The person who controls budget and signs off; cares about return and risk.
Technical Evaluator
The person who checks feasibility, integration and quality of execution.
Champion
The internal advocate who wants the change and sells it to colleagues.
Blocker
The person most likely to resist, often because of workload, risk or a competing priority.
Other techniques in Audience & Psychographics
- MK-T0201 Ideal Customer Profile (ICP)
- MK-T0203 Psychographic Profiling
- MK-T0204 Jobs-to-be-Done
- MK-T0205 Pain and Motivation Mapping
- MK-T0206 Voice-of-Customer Research
- MK-T0207 Behavioral Segmentation
- MK-T0208 Buying Committee Mapping
- MK-T0209 Customer Journey Mapping
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