Technical SEO Baseline
A baseline that lets search engines crawl, render and index the pages that matter, quickly and on mobile.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0701.001 | Crawl and Index Control |
| MK-T0701.002 | Core Web Vitals |
| MK-T0701.003 | Canonicals and Redirects |
| MK-T0701.004 | Structured Data |
Procedure
- Verify the site in Google Search Console and submit an XML sitemap.
- Review the Pages report and resolve important pages marked not indexed.
- Confirm robots.txt does not block key sections, and look for stray noindex tags.
- Use one canonical URL per page; fix redirect chains and broken internal links.
- Review Core Web Vitals and fix the worst templates first.
- Give every page a unique title, a unique meta description and one clear H1.
Common mistakes
| Mistake | Mitigation |
|---|---|
| Fixing every warning | Prioritize pages that drive revenue |
| Staging site indexed | Password-protect or noindex staging |
Sub-technique details
Crawl and Index Control
Sitemaps, robots rules and indexing reports kept accurate.
Core Web Vitals
Loading, interactivity and visual stability measured on real users.
Canonicals and Redirects
One canonical URL per page and no redirect chains.
Structured Data
Schema markup that describes the business, pages and content.
Other techniques in Organic Attraction
- MK-T0702 Answer Engine Optimization (AEO)
- MK-T0703 Local SEO and Business Profile
- MK-T0704 Keyword Research
- MK-T0705 Topic Clusters
- MK-T0706 Link Earning
- MK-T0707 Organic Social
- MK-T0708 Video and YouTube
- MK-T0709 Newsletter Growth
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