AlgoMags
Paid Attraction
Buy qualified attention at a cost the business can sustain.
Techniques
| ID | Name | Sub-techniques | Description |
|---|---|---|---|
| MK-T0801 | Search Campaign Structure | 4 | An account structure that controls where budget goes: campaigns by goal and budget, ad groups by tight themes, and matching ads and pages. |
| MK-T0802 | Negative Keyword Management | 2 | Blocking irrelevant searches with a shared list and a weekly search terms review. |
| MK-T0803 | Bid Strategy Selection | 4 | Choosing a bid strategy by how much reliable conversion data a campaign has and whether the goal is volume, cost or value. |
| MK-T0804 | Paid Social Creative Testing | 3 | A testing method for social ads, where creative is the main targeting lever: concepts first, then formats, then iterations. |
| MK-T0805 | Audience Targeting | 4 | Defining who sees paid ads on each platform. |
| MK-T0806 | Retargeting | 4 | Showing ads to people who already engaged with the brand. |
| MK-T0807 | Automated Campaign Types | 3 | Campaign types where the platform controls placements and targeting, such as Performance Max. |
| MK-T0808 | LinkedIn Ads for B2B | 3 | Paid campaigns on LinkedIn aimed at specific companies and roles. |
| MK-T0809 | Budget Allocation | 3 | Deciding how much to spend per channel and campaign. |
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