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AlgoMags/Processes/Iteration/Post-Test Analysis
MK-T1203

Post-Test Analysis

Turning a finished test into a reliable conclusion.

ID
MK-T1203
Tactic
Iteration
Sub-techniques
3
Type
How-to
Level
Intermediate
Time
1–2 hours per test

Sub-techniques

Sub-technique details

MK-T1203.001

Statistical Significance

Checking whether the result is likely real rather than noise.

MK-T1203.002

Segment Breakdowns

Checking results by device, channel and audience.

MK-T1203.003

Learnings Log

Recording what was tested, the result and the takeaway.

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