AlgoMags
Behavioral Segmentation
Grouping audiences by what they do rather than who they are.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0207.001 | Engagement Level |
| MK-T0207.002 | Lifecycle Stage |
| MK-T0207.003 | Purchase Behavior |
| MK-T0207.004 | Channel Preference |
Sub-technique details
Engagement Level
Segments based on visits, opens, clicks and content consumed.
Lifecycle Stage
Subscriber, lead, qualified lead, opportunity, customer or former customer.
Purchase Behavior
Frequency, recency and value of past purchases.
Channel Preference
The channels each segment responds to most.
Other techniques in Audience & Psychographics
- MK-T0201 Ideal Customer Profile (ICP)
- MK-T0202 Buyer Personas
- MK-T0203 Psychographic Profiling
- MK-T0204 Jobs-to-be-Done
- MK-T0205 Pain and Motivation Mapping
- MK-T0206 Voice-of-Customer Research
- MK-T0208 Buying Committee Mapping
- MK-T0209 Customer Journey Mapping
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