AlgoMags
Channel Metrics
Efficiency measures specific to each acquisition channel.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0604.001 | Cost per Click (CPC) |
| MK-T0604.002 | Click-Through Rate (CTR) |
| MK-T0604.003 | Cost per Lead (CPL) |
| MK-T0604.004 | Return on Ad Spend (ROAS) |
| MK-T0604.005 | Impression Share |
Sub-technique details
Cost per Click (CPC)
Average spend for each ad click.
Click-Through Rate (CTR)
Share of impressions that become clicks.
Cost per Lead (CPL)
Spend divided by leads generated.
Return on Ad Spend (ROAS)
Revenue attributed to ads divided by ad spend.
Impression Share
Share of eligible impressions an ad actually received.
Other techniques in Measurement & KPIs
- MK-T0601 KPI Framework
- MK-T0602 Funnel Metrics
- MK-T0603 Unit Economics
- MK-T0605 Key Event Tracking (GA4)
- MK-T0606 UTM Taxonomy
- MK-T0607 Attribution Fundamentals
- MK-T0608 One-Page Reporting
- MK-T0609 Lead Quality Scoring
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