AlgoMags
Qualification Criteria
Shared definitions that decide when a lead moves from marketing to sales.
Sub-techniques
| ID | Name |
|---|---|
| MK-T1003.001 | MQL Definition |
| MK-T1003.002 | SQL Definition |
| MK-T1003.003 | Service-Level Agreement |
| MK-T1003.004 | BANT and Variants |
Sub-technique details
MQL Definition
The fit and engagement threshold for a marketing-qualified lead.
SQL Definition
The criteria sales uses to accept a lead.
Service-Level Agreement
Commitments on lead volume from marketing and follow-up speed from sales.
BANT and Variants
Budget, authority, need and timing, or newer frameworks such as MEDDIC.
Other techniques in Nurture & Close
- MK-T1001 Lead Nurture Sequence
- MK-T1002 Lead Response and Handoff
- MK-T1004 Sales Enablement
- MK-T1005 Outbound Prospecting
- MK-T1006 Re-engagement Campaigns
- MK-T1007 Referral Programs
- MK-T1008 Retention and Expansion
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