AlgoMags
Measurement & KPIs
Define what success means and track it accurately.
Techniques
| ID | Name | Sub-techniques | Description |
|---|---|---|---|
| MK-T0601 | KPI Framework | 5 | A tiered set of measures that connects daily activity to business outcomes: one north-star metric, a few outcome KPIs, leading indicators and guardrails. |
| MK-T0602 | Funnel Metrics | 5 | Conversion rates and velocity at each stage of the lead funnel. |
| MK-T0603 | Unit Economics | 4 | The cost and value of each customer, which decide how much can be spent to acquire one. |
| MK-T0604 | Channel Metrics | 5 | Efficiency measures specific to each acquisition channel. |
| MK-T0605 | Key Event Tracking (GA4) | 3 | Configuration of the actions that signal business value, called key events in GA4. Correct tracking is the foundation of reporting and automated bidding. |
| MK-T0606 | UTM Taxonomy | 4 | A fixed naming convention for campaign URL parameters, so traffic sources group cleanly in analytics. |
| MK-T0607 | Attribution Fundamentals | 4 | Methods for assigning credit for a conversion to the touchpoints before it. No model is true; each is a lens, so one is chosen for decisions and kept consistent. |
| MK-T0608 | One-Page Reporting | 3 | A monthly report that fits on one page: a headline, a scorecard of five numbers or fewer against target, work done, learnings and next steps. |
| MK-T0609 | Lead Quality Scoring | 3 | A points system that ranks leads by fit and engagement. |
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