AlgoMags
Budget Allocation
Deciding how much to spend per channel and campaign.
Sub-techniques
Sub-technique details
Marginal Return Analysis
Shifting budget to where the next dollar returns the most.
Test and Scale Budgets
Separating budget for experiments from budget for proven campaigns.
Pacing
Spending evenly through the month without early exhaustion.
Other techniques in Paid Attraction
- MK-T0801 Search Campaign Structure
- MK-T0802 Negative Keyword Management
- MK-T0803 Bid Strategy Selection
- MK-T0804 Paid Social Creative Testing
- MK-T0805 Audience Targeting
- MK-T0806 Retargeting
- MK-T0807 Automated Campaign Types
- MK-T0808 LinkedIn Ads for B2B
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