AlgoMags
Copywriting Frameworks
Proven structures for persuasive copy across ads, pages and emails.
Sub-techniques
| ID | Name |
|---|---|
| MK-T0404.001 | Problem–Agitate–Solve |
| MK-T0404.002 | Before–After–Bridge |
| MK-T0404.003 | AIDA |
| MK-T0404.004 | Features to Benefits |
Sub-technique details
Problem–Agitate–Solve
State the problem, show its cost, present the solution.
Before–After–Bridge
Describe the current state, the desired state and the path between them.
AIDA
Attention, interest, desire and action, in order.
Features to Benefits
Translating each feature into the outcome it creates.
Other techniques in Offer & Messaging
- MK-T0401 Lead Magnet Design
- MK-T0402 Offer Construction
- MK-T0403 Intent-Based Content Briefs
- MK-T0405 Proof and Social Evidence
- MK-T0406 Headline Testing
- MK-T0407 Objection-Handling Content
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