Outbound Prospecting
Starting conversations with ideal accounts that have not yet raised their hand.
Sub-techniques
| ID | Name |
|---|---|
| MK-T1005.001 | List Building |
| MK-T1005.002 | Cold Email |
| MK-T1005.003 | Cold Calling |
| MK-T1005.004 | Social Selling |
Sub-technique details
List Building
Compiling accounts and contacts that match the ICP.
Cold Email
Short, relevant, permission-respecting emails with one ask.
Cold Calling
Phone outreach using a researched opener and a clear next step.
Social Selling
Building relationships through comments and messages on LinkedIn.
Other techniques in Nurture & Close
- MK-T1001 Lead Nurture Sequence
- MK-T1002 Lead Response and Handoff
- MK-T1003 Qualification Criteria
- MK-T1004 Sales Enablement
- MK-T1006 Re-engagement Campaigns
- MK-T1007 Referral Programs
- MK-T1008 Retention and Expansion
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