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MK-T0708

Video and YouTube

Using video to reach buyers in search and on social platforms.

ID
MK-T0708
Tactic
Organic Attraction
Sub-techniques
3
Type
How-to
Level
Intermediate
Time
Ongoing

Sub-techniques

Sub-technique details

MK-T0708.001

Search-Led Video

Videos that answer specific searched questions.

MK-T0708.002

Short-Form Video

Shorts, Reels and TikToks that build reach.

MK-T0708.003

Chapters and Transcripts

Structure that helps search engines and AI tools understand video content.

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