AlgoMags
Nurture & Close
Move leads to a decision and keep customers.
Techniques
| ID | Name | Sub-techniques | Description |
|---|---|---|---|
| MK-T1001 | Lead Nurture Sequence | 5 | An automated email sequence that moves leads who are not ready yet toward a sales conversation by answering objections and adding proof. |
| MK-T1002 | Lead Response and Handoff | 3 | A response-time standard, routing rule and status vocabulary that make sure every lead is worked and its outcome flows back into reporting. |
| MK-T1003 | Qualification Criteria | 4 | Shared definitions that decide when a lead moves from marketing to sales. |
| MK-T1004 | Sales Enablement | 3 | Materials that help sellers turn leads into customers. |
| MK-T1005 | Outbound Prospecting | 4 | Starting conversations with ideal accounts that have not yet raised their hand. |
| MK-T1006 | Re-engagement Campaigns | 2 | Reviving leads and deals that went quiet. |
| MK-T1007 | Referral Programs | 2 | Generating leads through customers and partners. |
| MK-T1008 | Retention and Expansion | 3 | Keeping customers and growing account value. |
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