AlgoMags
Test Cadence
A fixed rhythm for running, reviewing and starting tests.
Sub-techniques
| ID | Name |
|---|---|
| MK-T1202.001 | Weekly Optimization |
| MK-T1202.002 | Monthly Test Cycle |
| MK-T1202.003 | Quarterly Strategy Review |
Sub-technique details
Weekly Optimization
Bids, budgets, negatives and creative refreshes.
Monthly Test Cycle
One or two structured experiments per month.
Quarterly Strategy Review
Revisiting positioning, KPIs and channel mix.
Other techniques in Iteration
- MK-T1201 Experiment Backlog
- MK-T1203 Post-Test Analysis
- MK-T1204 Retrospectives
- MK-T1205 Scaling Winners
- MK-T1206 Sunsetting Programs
- MK-T1207 Continuous Improvement Loop
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